888 launches sports betting in New Jersey

888 has announced the launch of its sports betting operations in New Jersey, powered by Kambi and offering a wide selection of sports markets across desktop, mobile and tablet devices.

The sports betting launch complements the already established 888 online casino and poker activity in the US market.

A 888 spokesman said that the launch paves the way for further activity across individual states when future legislation permits this.

Itai Frieberger, CEO of 888, said: “The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state.

“888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today we are the only operator with a presence in all three regulated US states. We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows.”

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