888 partners new free to view Spike TV on UK screens

888.com has entered into a sponsorship deal with new 24 hour free to view UK TV channel Spike TV becoming its first sponsor.

888 sponsors the Prime-Time slot from 21h00 to 24h00 and its Sport, Casino and Poker brands will be seen across shows that include Lip Sync Battle and Breaking Bad in the deal brokered by Sky Media and All Response Media.

“888 is delighted to launch a multi-brand sponsorship agreement with Spike for their exciting UK launch,” said Itai Pazner, senior vice president of B2C at 888.  “The Spike channel and brand has been highly successful in the US and their target audience is the perfect fit for our strong 888Sport, 888Casino and 888Poker brands.”

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