The Irish budget airline Ryanair has renewed its long flirtation with internet gambling in a deal with 888.com that will see the roll out of an internet gambling platform on the airline’s website, offering customers the chance to win flight vouchers.
Marketing Magazine reports that users of the website will be able to make bets with online chips, or on internet casino games, poker and sportsbetting.
Ryanair believes its half a billion visitors to the site per year will boost its betting partnership with 888.com.
Stephen McNamaras, communications director at Ryanair, said: “Ryanair already delivers Europe’s lowest airfares and with 888.com we now deliver the best online gaming entertainment to half a billion annual visitors to Ryanair.com.
“The world’s first poker tournaments featuring Ryanair flight vouchers as prize money are sure to excite gaming and travel fans throughout Europe who will also find casino, bingo and sportsbetting on Ryanair.com.”