888 in Snooker title sponsorship

888casino has become the title sponsor of a new tournament on the Snooker circuit in a deal inked with Matchroom Sport this week.

The Champion of Champions snooker tourney, which is scheduled to run from 19 to 24 November at the Ricoh Arena in Coventry, will be televised live on ITV4.

The format features 16 champions of the previous season competing for a GBP 270 000 prize fund including GBP 100 000 for the ultimate winner.

Barry Hearn, Chairman of Matchroom Sport, said: “We are very excited to have 888casino on board as title sponsor of a brand new tournament on the snooker calendar. 888 have been involved with snooker previously and I’m thrilled that they are continuing their association with the sport in such an innovative new event”.

Itai Pazner, Senior Vice President of 888.com, added: “888 is excited to have the opportunity to continue our support and investment in Snooker. Matching up our leading casino brand, 888casino, with such a prestigious snooker event is a perfect fit for the brand and more importantly our customers. We look forward to utilizing the access and exposure as title sponsor of the 888casino Champion of Champions as an extension of the entertainment experience 888casino provides every day.”

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