888Sport named Preston North End main club sponsor

Gibraltar-based online sportsbetting operator 888Sport has become main club sponsor of Preston North End Football Club (PNE), a professional association football club that play in the Championship, the second tier of the English football league system.

Under the terms of the deal, 888sport will enjoy prominent branding on PNE’s 2016/17 first team kit and adult replica shirts.

Supporting PNE’s official charity partner, 888sport has given all non-first team kit sponsorship rights and junior replica kit branding to Rainbow House.

“The Club is looking forward to working with 888sport, our new Principal Sponsor, whose name will adorn the playing shirts in 2016/17,” PNE chief executive John Kay commented. “We’d also like to thank 888sport for agreeing to have Rainbow House on the junior kits.”

This deal follows shortly after a similar one with Nottingham Forrest Football Club (see previous reports).