888Sport run first TV ads in multimedia campaign

888 Holdings has launched its “Bet You Can” Media campaign following a major upgrade to its sports betting product in line with its new “consumer-centric” focus.

888sport’s platform has been augmented with new in-play and pre-event markets and is offering a range of promotions on its online and mobile channels.

The multimedia campaign includes TV for the first time across Channel 4 and Sky television networks, outdoor and online advertising signifying the start of a stronger investment in its offering and brand in the UK market.

Itai Pazner, senior vice president of 888, said: “888 have been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products. The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before.”

888 rolled out its 888ladies bingo revamp and launched the repositioning campaign “You Make It Great” at the beginning of this week .