888Sports in clever use of Pokemon-style augmented reality technology

With its sights clearly set on the younger demographic familiar with augmented reality via cellphones and the currently trending Pokemon hunt concept, 888Sports launched its own clever version of the concept in the UK this week, inviting punters to participate in its Free Bet Hunt promo.

The FBH app triggers whenever punters are close to one of four stadia featuring 888-sponsored football clubs, delivering free bets of up to GBP 35 to users who can track the offers down between mid-morning and 9,30pm on match days.

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