AANA publish self regulatory wagering advertising code

The Australian Association of National Advertisers (AANA) has launched a new self-regulatory code for the betting sector which will come into effect on July 1, 2016.

The AANA Wagering Advertising & Marketing Communication Code is a wide-ranging guide that emphasises a responsible approach to betting advertising with specific mention of problem gamblers and young people.

“A core purpose of AANA is to ensure self-regulation evolves so that it continues to deliver responsible marketing and advertising,” Mat Tapper, chairman of the AANA said.

“The new code responds to community expectations that are specific to the content of wagering advertising and provides the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Bureau (ASB)”.

The full text of the code can be read here: http://aana.com.au/content/uploads/2016/05/Wagering_Advertising_Marketing_Communications_Code.pdf