ABETA to integrate Colossus Bets

Betting system provider ABETA has agreed a deal in which it will integrate and distribute Colossus Bets sports pools to its operators through retail, web and mobile channels.

The deal will not only expand Colossus Bets online but take the product into the high street betting shops through ABETA’s partner network.

“The Colossus formula of lottery-sized sports jackpots with cash-out throughout will be a strong risk-free addition to what we offer to our operator clients,” Chris Latter, chief executive officer of ABETA said. “Our clients are always looking for innovative content and Colossus pools represents an ideal additional product for their punters to enjoy.”

In related news, ABETA is set to showcase a new online, retail and mobile sportsbook platform, amongst other products, at the upcoming ICE expo.

The new platform will offer retail operators an internet business they themselves can control, rather than the one-size fits all solution too often offered by many providers, ABETA said.

In addition, the provider will be introducing a new “plug-in” horse and greyhound betting module for online customers, which can easily be integrated into existing sportsbooks.

Jason Hardman, business development manager at ABetA, said: “We now have a comprehensive range of products and services, which will appeal to both UK and Irish operators, as well as those in a growing range of international markets.”

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