Addison Global Group soft launches its first mobile gambling brand

The Addison Global Group has announced the soft launch of its first brand, a mobile-first sportsbook powered by SBTech and licensed in the United Kingdom.

On Friday Addison chief executive Juergen Reutter unveiled MoPlay.co.uk, saying: “We are not attempting to break through the World Cup noise; instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app.

“Meanwhile, we’ll continue to work closely with SB Tech to bolster our product offering.”

Operating on the SBTech Chameleon360 i-gaming platform, MoPlay.co.uk will enable users to wager on a range of sports. SBTech CEO Richard Carter said that the management team at Addison Global is highly experienced and ambitious to build an original mobile only sports and gaming brand.

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