Affiliate marketers face tough times under proposed Belgian law

Online gambling affiliate marketers in the Belgian market face a bleak future if a new law currently being progressed becomes effective next year.

The legislation passed the Council of Ministers earlier this month and is currently being studied by the European Commission for compliance with EU laws, and assuming it is approved at that level an eight month consultation process will take place.

The advertising provisions of the measure restrict operators to promotional and advertising activity only on their own websites or via email, with clearly adverse implications for traditional affiliate marketing initiatives. There are reportedly also severe restrictions on bonuses offered by operators, setting a limit of Euro 275 a month per player.

There has already been some criticism of the proposed new law, with allegations that it was drafted by the National Lottery and then referred to the Ministry for Justice

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