Africabet diversifies into fantasy sports

London-based fantasy sports firm Fantasy Sports Interactive (FSI) has entered the African market with AfricaBet International B.V. for the supply of fantasy sports gaming products to complement AfricaBet.com’s traditional sports betting offer.

FSI’s suite will add a unique product mix that combines skill games with sportsbook, creating a genre with advanced cross-selling and customer retention elements, able to attract a new category of players to the AfricaBet platform, a press statement reads.

“africabet.com has been a first in many ways in Africa,” AfricaBet chief executive officer, Brian Makwabarara, said.  “We have always sought to provide innovative and interactive solutions within the gaming sphere, so as to provide a world class Gaming Website to our Clients who hail from all over the world, not just Africa!”

Related and similar