African lottery deal for Helio games

Malta-based lottery provider Helio Gaming has signed an agreement to provide its games to Kenyan lottery firm Lotto Joto.

All of Helio’s lottery games will feature the operator’s branding, alongside a range of localised features.

Richard Mifsud, CEO at Helio Gaming, said in a press statement Thursday: “We have extremely ambitious plans for expansion in Africa, which has a number of markets well suited our innovative lottery products. It is great that Lotto Joto are eager to take our products to the Kenyan market launching its first lottery game with a jackpot of 25 million Kenyan Shillings which is a great improvement on what is currently available.”

Andrey Sidelnikov at Lotto Joto, said: “Having a partner that understands the importance of CSR, something very aligned with our own priorities, was really important to us, and their products have a proven track record of boosting acquisition and retention rates for operators.”

Helio currently offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

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