African sports and lottery firm engages BtoBet for sportsbook platform

One the fastest growing sports betting and lottery operators in Africa, Editec has engaged with sportsbook platform provider BtoBet for a new online platform.

Editec’s online enterprises include Premier Bet, SBA, Guinee Games, and R&S Betting, supported by a wide network of retail shops and agents.

Alex Rutherford, head of Editec’s online division, said Thursday:

“We were impressed by the flexibility and functionality of the BtoBet platform which will push EDITEC’s brands to the next level.”

BtoBet chairman Alessandro Fried said that the increasing number of punters, allied to the spread of mobile in Africa has developed a need for suitable sports betting platforms that give the operator the best possible insight into player data and behaviour in order to manage an efficient operation.

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