AGS pleased with progress on social white label casino product

The interactive division of AGS, a primarily land-based games developer that has diversified into mobile social gaming, reported on the progress of its white label social casino platform drive this week, noting that six operators are now live with the product.

AGS Interactive SVP Bryan Bennett said in a company statement:

“Six new partners have selected our turn-key, white label B2B solution as a powerful self-funded marketing channel, designed to engage players in the casino, at home and on the go. The key benefit of our platform is that it has been battle-tested in the highly competitive social casino market and is now ready to support casinos’ player engagement initiatives, with powerful brand extension, communications, promotions and monetization features.”

The early adopters of AGS’s Social WLC include BJ’s Bingo & Gaming in Fife, Washington; Gray Wolf Peak Casino in Missoula, Montana; and Shoalwater Bay Casino in Tokeland, Washington.

AGS’s Social WLC is a casino-branded player engagement app for iOS and Android devices and the web, featuring AGS slot content as well as video poker, various table games and bingo content for free play, along with engaging extras like tournaments, in-game progression, charms, rumbles, treasure hunts, missions and challenges. In addition, the Social WLC app offers promotions, live events, land-based marketing tie-ins and integration with the casino player-management system.

The company’s turn-key solution includes a fully casino-branded app with content that is managed by the AGS team, live operations scheduling, segmentation, player targeting, analytics and customer support, along with a core suite of more than 50 proven land-based game titles and a strong pipeline of new game content.

BJ’s Bingo & Gaming General Manager Jenynne DeNoble said, “Partnering with AGS Interactive in launching our BJ’s Bingo Social Casino App is building our brand while strengthening our relationship with our players through powerful, incremental engagement on and off the casino floor. Our players love being able to play the same AGS games they love in our casino at home and on their mobile phone or tablet, enabling us to develop an engaged community that we can reach 24/7.”

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