Amaya clinches Caesars Interactive deal for New Jersey

Amaya Gaming Group (Amaya) will provide its Amaya Game Office online gaming platform along with a suite of web-based and mobile online casino gaming content to Caesars Interactive Entertainment Inc. (CIE) for the burgeoning New Jersey market in a deal signed this week.

While the deal is subject to applicable licensing and regulatory approvals it is regarded as a coup for Amaya who have made significant investments in both preparing its entry into the emerging regulated online gaming industry in the U.S. and in its Game Office platform.

“This is an immense win for us, one that should extend our online gaming footprint significantly in the United States as well as contribute to our recurring revenue in future years,” said David Baazov, CEO of Amaya Gaming Group.

Under the terms of the agreement, Amaya anticipates receiving a share of the revenue generated by the website portal in New Jersey as well as a percentage of the revenue generated by the online casino games licensed to CIE for use in the portal in New Jersey.

“The Amaya Game Office platform provides us with a turnkey solution which we plan to use to launch CaesarsCasino.com in New Jersey,” said Mitch Garber, CEO of Caesars Interactive Entertainment, Inc. “It allows us to tailor our product offering and integrate seamlessly with third party content, manage relationships with our customers, and conduct cross-promotional activities with our Caesars hotels.”

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