Amaya launch BetStars in Italy

Italian sports bettors were able to access Betstars.it Wednesday, as the beta version went live across desktop and mobile channels.

BetStars.it currently offers six sports, initially with a leaning towards football in anticipation of the UEFA EURO 2016 kick-off.

There are plans to grow the range in the coming months and in time, players will be able to enjoy a wider choice of betting markets and in-play betting options, the company said.

“There’s huge crossover between poker consumers and sports betting fans and Betstars provides a safe, secure, convenient and trusted environment to place sports bets,” said Eric Hollreiser, vice president of corporate communications for Amaya Inc. “Italian sports fans find betting enhances their love of the game as they put their wits, strategy and judgment to the test.”

The new offer provides a single wallet for all games across Amaya’s casino, sports betting and poker verticals.