American actress new face of GVC Foxy brands

American actress Heather Graham is the new face of GVC Holding’s Foxy Casino and Bingo brands forming an integral part of the company’s GBP 10 million product revamp (see previous report).

The first in a series of six tongue-in-cheek commercials will see Graham donning the iconic purple Foxy suit while offering the director suggestions for character development.

“Our partnership with Heather Graham is the largest phase of a £10 million brand re-vamp and marketing campaign which will bring Foxy to a new generation of players,” confirmed Adele Lawton, group head of bingo at GVC Holdings.

“Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”