Annexio to deploy comedian Keith Lemon in online lottery launch
News on 8 Oct 2018
News on 8 Oct 2018
UK lottery betting provider Annexio is unleashing Brit comedian and TV presenter Keith Lemon as the face of LottoGo.com with the launch of a national TV advertising campaign this month.
A series of ads, written by and featuring the alter-ego of comedian Leigh Francis, will air to lift the brand profile and encourage visits to the website, LottoGo.com. Filmed in and around London, the entertaining ads highlight the potential multi-million jackpots available to win with LottoGo.com.
It is the first time Annexio has undertaken TV advertising, and company CEO Tom Brodie said that Keith Lemon was a natural choice for a celebrity tie-up.
“Keith’s character is very reflective of the LottoGo.com brand – likeable, cheeky and fun. We firmly believe betting on lotteries should be fun and there are few people who personify fun better than Keith!” he said.
LottoGo.com was launched in August, replacing Annexio’s World Lottery Club. The site allows people to bet on the outcome of some of the world’s biggest and most popular lotteries including Mega Millions and US Powerball.
Brodie said Monday: “LottoGo.com has been well received by our customers and we are seeing a healthy increase in our current customer base. Having broken through the 1 million depositing players earlier in the year, we are anticipating that the new advertising campaign will help us reach the 2 million depositing customers a lot faster.”
News on 8 Oct 2018
UK lottery betting provider Annexio is unleashing Brit comedian and TV presenter Keith Lemon as the face of LottoGo.com with the launch of a national TV advertising campaign this month.
A series of ads, written by and featuring the alter-ego of comedian Leigh Francis, will air to lift the brand profile and encourage visits to the website, LottoGo.com. Filmed in and around London, the entertaining ads highlight the potential multi-million jackpots available to win with LottoGo.com.
It is the first time Annexio has undertaken TV advertising, and company CEO Tom Brodie said that Keith Lemon was a natural choice for a celebrity tie-up.
“Keith’s character is very reflective of the LottoGo.com brand – likeable, cheeky and fun. We firmly believe betting on lotteries should be fun and there are few people who personify fun better than Keith!” he said.
LottoGo.com was launched in August, replacing Annexio’s World Lottery Club. The site allows people to bet on the outcome of some of the world’s biggest and most popular lotteries including Mega Millions and US Powerball.
Brodie said Monday: “LottoGo.com has been well received by our customers and we are seeing a healthy increase in our current customer base. Having broken through the 1 million depositing players earlier in the year, we are anticipating that the new advertising campaign will help us reach the 2 million depositing customers a lot faster.”
