Argyll entertainment upgrades to full SBTech solution

Switzerland-headquartered Argyll Entertainment will leverage SBTech’s technology automation and tools for its UK sports betting brand SportNation and American-focused RedZoneSports following the signing of a technology partnership deal this week.

Our readers will recall Argyll’s SportNation brand (formerly BetonBrazil) launched just before Euro 2016 last year and the company’s RedZoneSports brand debuted shortly afterwards.

Following the deal, both brands will benefit from improved price differentiation and trading control as well as an enhanced user experience provided by SBTech’s Chameleon360 iGaming platform.

“The time is right to offer our players a richer offering and a broader range of betting opportunities, boosting the profile of our brands and driving turnover with a more enhanced solution,” Stuart Tilly, CEO of Argyll Partners, said. “Considering its proven track record for innovation, unrivalled live betting and deep knowledge of British, American and global sports, SBTech was the clear choice moving forward.”

“We have extensive experience of driving operators to market-leading positions through our solution and I’m confident that both SportNation and RedZoneSports will now rapidly achieve their full potential,” added Ian Bradley, CPO of SBTech.

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