Argyll first to UK market with SBTech’s action betting feature
News on 23 Jan 2018
News on 23 Jan 2018
Argyll Entertainment’s SportNation and RedZoneSports brands will be among the first in the UK market to offer SBTech’s recently released Action Betting feature.
Action Betting is a mobile first in-play feature that engages with players by suggesting markets of interest when incidents occur within a match and provides “quickbet” functionality.
“The release of Action Betting provides our customers with a unique, intuitive and easy to use in-play feature designed to enhance their mobile betting experience,” Stuart Tilly, chief executive officer of Argyll Entertainment, said.
“These innovations are part of SBTech’s continuous drive to offer differentiation points to its clients which can then be passed on to players,” explained Ian Bradley, chief product officer at SBTech. “We’re very excited to see one the most innovative betting operators in the UK go live with our latest feature.
