Aristocrat has acquired Sic Innovations’ source code and IP relating to casino mobile technology, PlayerMax, for an undisclosed consideration.
Under the terms, Sic Innovations’ PlayerMax’s web and mobile source code is now a wholly owned Oasis 360 systems product, allowing Aristocrat to further enhance its player-focused offerings to its customers.
“The PlayerMax mobile app, combined with Oasis 360 Loyalty, creates an ideal situation for casino operators to extend the brand beyond the limits of their four walls, maximizing efficiencies and providing an opportunity to reduce overall marketing expenses,” Aristocrat said.
Aristocrat has the exclusive use of the technology in the gaming industry and, in addition, has received a non-exclusive license to leverage Sic’s AvT patent for use within the PlayerMax mobile platform.
Aristocrat Vice President of Oasis Systems, Kelly Shaw :
”This purchase is another exciting step forward in our Oasis 360 systems offerings. It enables us to further enhance and expand our Loyalty solutions in the mobile segment, which will allow our customers to engage with their players in an even more meaningful way.”