Aristrocrat brings law suit against AGS for trademark infringement

Aristocrat has filed suit against AGS, LLC and PlayAGS Inc. in a Nevada District Court claiming trademark, trade dress and intellectual property infringements regarding the company’s proprietary Buffalo brand.

The suit, Aristocrat Technologies, Inc. et al v. AGS, LLC et al (2:18-cv-00396), Nevada District Court, Filed: 03/05/2018 details alleged infringements of the BuffaloTM brand, franchise, and intellectual property.

Aristocrat’s Buffalo series, one of the most popular and recognized brands in the gaming industry, includes the original Buffalo game, as well as many subsequent versions, such as Buffalo StampedeTM, Buffalo Gold and Buffalo GrandTM.

“We will aggressively protect our market-leading brands and intellectual property in every jurisdiction,” Matt Wilson, managing director of Aristocrat Americas, said. “Buffalo is an iconic game franchise and an enduring player favorite. With this suit, Aristocrat is defending the brand and standing up against trademark and trade dress infringement, consistent with the best interests of customers and our company.”

The complaint requests a jury trial in which Aristocrat is seeking that AGS be preliminarily and permanently enjoined from all trademark infringement, false designation of origin, and unfair competition.

Aristocrat is also seeking damages and other relief.