ARJEL launch responsible gambling social media campaign

French gambling authority ARJEL has launched a responsible gambling social media campaign ahead of the World Cup.

The campaign was formed in response to the growing popularity of sports betting in France, the regulator said, and will initially focus on the football, tennis and basketball disciplines.

Produced by creative agency GoodSeed, the campaign’s underlying theme is that punters keep it  fun and be aware of excessive gambling.

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