Armenian supplier rolls out new online sports book for Bosnian bookie

The Armenian multi-channel sports betting and casino platform provider Digitain has announced the launch of a new online sportsbook for Bosnia’s Xlivebet.com.

Digitain’s fully-managed sportsbook platform offers odds on 65 different sports, taking in 7,500 leagues, and more than 3,000 betting markets. It also covers 28,000 live events a month.

Digitain is also supplying its sportsbook solution to Xlivebet’s retail operation in Bosnia, via an integration into the land-based betting terminals of Xlive’s sister company EEP Casino.

EEP Casino is the Eastern European division of Merkur Gaming, whose games will feature exclusively on the proprietary self-service terminals.

The sportsbook will initially be included on an order of 100 of the machines, with plans to roll out another 300 in the coming months.

Suren Khachatryan, Digitain CEO, said the deal with Xlivebet and EEP assist in the geographical expansion of his company.

“We have been working hard to forge new partnerships in different parts of the world,” he said.

Xlivebet CEO Dean Todorovic said: “It is great to be working with Digitain who have a lot of experience in offering retail sportsbook and online casino customers like ours an online alternative when it comes to enjoying sports betting. The ability to have a proper multi-channel offering will not only provide our players with more choice, but will give us an advantage over our competitors.”

Xlivebet.com was founded in 2016 as an off-shoot of EEP casino and the company’s retail arm, which has been in operation for twenty years in Bosnia and now operates over 50 shops.

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