Premier League football team Arsenal FC and Betfair have renewed and expanded their partnership until 2019.
Under the terms of the new deal, Betfair has been named the club’s official betting partner in the UK, Europe, South and Central America and will receive increased branding opportunities at all domestic fixtures at the Club’s home stadium along with additional hospitality on a matchday for their key clients and customers.
In addition, Betfair will have access to first-team players to develop promotional and marketing activities, and can engage with the club’s broad support base through Arsenal’s extensive online and social media channels.