Online sports betting firm 12Bet has announced that it has signed up as official betting partner for the famous English Premier League football club Arsenal in a three-year deal.
12Bet will receive brand, promotional and publicity advantages from the agreement, including a presence at the Emirates Stadium and access to first team player celebrities.
A spokesman for the sports betting company said that Arsenal was one of the most watched EPL teams, especially in Asia, and that the numbers for matches at the club’s home ground were impressive.
“This is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base,” he said.
12Bet also has a partnership agreement with Leicester City FC (see previous report).