ASA censures Cassava social ad

The UK Advertising Standards Authority has adjudicated an advert for the website Lucky Ace Poker.com that appeared on a social networking website, ruling that it may not appear again in its current form.

The Cassava Enterprises t/a LuckyAcePoker.com promoted ad was challenged for its claim that said “Join Now & Get GBP 10 free to play with!” by a complainant who said he and his partner had both signed up for the offer but had not received the advertised bonus.

Cassava said the offer did not apply to customers already holding accounts with other brands operated by itself and that the bonus was not awarded because the complainant already held an account at another Cassava brand.

The ASA ruled the advert misleading and instructed LuckyAcePoker to ensure they made clear the significant conditions of future promotions.