ASA censures online gambling adverts

The UK Advertising Standards Authority (ASA) ruled on two online gambling adverts this week, finding both lacking.

A press advertisement for Trinity Mirror Plc’s Mirror Casino.com that appeared in the Daily Mirror was censured for featuring cartoon characters that included kid-fave Optimus Prime from Transformers.

The complainant objected that the ad was irresponsible, because it was likely to appeal to children, which the ASA upheld and ruled the ad may not appear again in its current form.

A complaint leveled at a BetVictor TV advertisement featuring two men watching a football match as they talk, challenged whether the advertisement was misleading as one man states: “I think we’ll just stick to best prices, most often, in the Premier League last season”.

Victor Chandler International t/a BetVictor defended the advert saying they had based the claim on data released by an Oddschecker press release at the end of the 2010/11 Premiership season which was re-verified by the company and passed by Clearcast.

The ASA ruled that although the verification on BetVictor’s website did include more detailed information they considered that the claim should have been clarified within the ad, concluding that the advert was misleading and could not be shown in its current form again.

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