Asian online gambling group extends UK football sponsorship deal

The Asian-facing Fun88 online gambling group has extended its shirt sponsorship deal with English Premier League newcomer Burnley FC to run through the 2014-2015 season.

The gambling group previously sponsored the club in 2010 and 2012, and has clearly been persuaded to extend by the club’s good performance – it finished second in the Championship last season to win promotion to England’s top level.

Burnley chief executive officer Lee Hoos said this week: “This new deal with Fun88 represents the biggest shirt sponsorship deal in the club’s history and we are delighted to nurture such a strong relationship with an established and successful company on the other side of the world.

“This is a great marker as to how far the club has actually come and we look forward to continuing a successful partnership.”