Asian online gambling operator to sponsor Juventus football club

Asia-facing online sports betting operator F66.com has inked a 3-year regional sponsorship agreement with one of Italy’s top football clubs, Juventus.

The deal gives F66 rights to use the Turin-based club’s brand and images in the Asian market, with the exception of China, Vietnam and Thailand.

Juventus executive Giorgio Ricci said in a press statement this week:

“This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club. F66 will be a benchmark partner to develop activities for our Asian fans.”

F66.com has ambitious plans for its association with Juventus, including Asian competitions and a “Fly With The Team” promo in which fans can win an opportunity to travel with the Juventus squad for a major European match.

There are also plans for a football legend to host a blog on Juventus league games, says F66 spokesman Simon David.

David noted in a press statement that Italian Serie A football has a strong Asian fan base which avidly follows the games of major teams. The first tier of Italian football, Serie A is governed by the Lega Nazionale Professionisti and is made up of 20 teams.

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