Aspire launch hyggespil.dk

Danish media brand Aller Media Denmark has launched an igaming offer through a partnership with Aspire Global.

Aller Media Denmark is one of the first Nordic media companies to launch an iGaming offer, Aspire said.

Hyggespil.dk offers a range of casino games combined with traditional print formats such as Sudoku and crossword puzzles.

“Having chosen Aspire Global as our partner enables us to continuously improve our offering based on new digital opportunities and changing demand,” Andreas Hansen, business development director at Aller Media Denmark said. “Aspire Global offers a unique technical solution and we are confident in their ability to realize our vision for the digital entertainment.”

“Our strategy is to focus on regulated markets by providing large media companies with the opportunity to launch an iGaming brand of their own. Aller Media has a unique position in the Danish media market, being one of the leading publishers of magazines and weeklies with a strong online presence,” added Jov Spiero, VP Sales at Aspire Global.

“The partnership is a perfect match and we are excited about the launch.”

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