Atlantic Lottery to take IWG instant games on board

Online and instant win games developer IWG reports that it has partnered with Scientific Games and Atlantic Lottery to relaunch the Canadian lottery’s entire online instant win offering.

The integration has been made possible through Atlantic Lottery’s Scientific Games partnership, using IWG’s Progressive Play Remote Gaming Server (RGS). The Lottery’s new, omni-channel gaming system from Scientific Games provides an integrated experience for players by integrating the company’s content with IWG products and other third-party content through a single player account management system and wallet.

IWG has already launched 20 games with Atlantic Lottery, including popular releases Cashbuster, Monopoly and Slingo, and will add another 20 games over the next 12 months. In addition, the provider will develop exclusive online versions of Atlantic Lottery’s successful retail products.

The Atlantic Lottery launch follows IWG’s inaugural RGS integration onto a US lottery with Michigan Lottery.

The Progressive Play platform currently delivers more than 60 games a year for its clients, with IWG investing in the RGS to integrate new and exciting features to improve its offering.

Rhydian Fisher, CEO at IWG, said: “Atlantic Lottery’s entire instant win catalogue is now made up of our content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.

“Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada with more deals lined up in the near future.”

Amanda Nicol, brand manager at Atlantic Lottery, said: “We are pleased with the IWG library of games. They have proven content that has performed well in other markets. Our customers have responded very positively, with revenue exceeding expectations in these early weeks.”

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