Aussie bookmaker to enter U.S. sports betting scene

Australian mobile bookmaker PointsBet has announced its partnership with Meadowlands in the burgeoning New Jersey sports betting market, with implementation in time for the new US football season.

While New Jersey residents can currently bet on sports via a few dozen internationally licensed websites, PointsBet will offer its mobile platform via a skin deal with Meadowlands Racetrack and Tioga Downs.

The Meadowlands physical sportsbook is FanDuel Group (see previous reports). It, too, will be offering an online sports betting product.

Tioga Downs is one of four commercial casinos in New York already authorised for sports betting via a 2013 referendum.  However, it will have to wait until next year for the New York legislature to pass a law allowing online and mobile betting on sports.

PointsBet was founded almost 17 months ago in Australia, but CEO Sam Swanell says that the end objective was always the possibilities for legalised online and mobile sports betting in the massive United States market.

That potential was realised earlier this year when the US Supreme Court overturned the Professional and Amateur Sports Protection Act, liberalising a market estimated at $105 billion annually.

Jeff Gural, the chairman of Meadowlands and Tioga Downs, said: “We were impressed by the PointsBet team from our first meeting. They have a creative approach, with their highly differentiated Points Betting product and aggressive go to market plan. I believe they are the ideal complement to our other partners and am confident they will quickly become a meaningful player in the US market.”

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