Aussie cinema chain offer online gambling incentives

Wait for the inevitable reaction to the news this weekend that the Australian cinema chain Hoyts is offering $80 worth of bonus bets with Ladbrokes to customers who purchase movie tickets online.

The issue surfaced on social media and has been picked up by print media outlets this weekend amid reports that Hoyts is offering A$80 worth of bonus bets with Ladbrokes when customers deposit A$10 on the gambling website after buying movie tickets.

The promotion reads: ‘As a thank you for your purchase… You’ve unlocked a bonus offer from Ladbrokes.

‘Deposit $10 and get $80 in bonus bets. View all the latest odds and redeem today.’

Reaction from consumers has been mixed and ranges from outrage to “what’s the big deal?”.