Aussie gambling giant in new advertising and publicity drive

The Australian land and online gambling group TAB has launched a new brand repositioning and publicity campaign titled ‘We Love A Bet’ which highlights the company’s role in providing unique social and memorable moments that punters experience when placing a bet.

The campaign includes advertising across television, radio and digital platforms, and kicked off last weekend.

Tabcorp CMO Claire Murphy said in a statement on the campaign:

“TAB’s new campaign has been developed to remind customers that TAB creates more memorable experiences than anyone else.

“A bet isn’t just a transaction with us, it is something more social, more entertaining and something that is in our Australian DNA, which TAB has always been and will always be part of.

“The campaign is designed to remind our customers that we offer more social experiences than digital alone. We are in pubs, clubs and on track. We create social currency.

“We want punters to remember that TAB has always been there as an enduring part of their lives, whether it was two years ago or twenty years ago.”

The campaign was designed by Clemenger BBDO.