The Australian regulator Australian Communications and Media Authority (ACMA) confirmed Wednesday that it is moving forward on plans to extend a ban on betting advertising during live sport events to cover streaming platforms.
The ban will be applied to all sporting events streamed live between 5am and 8:30pm and will be implemented from September 28.
Nerida O’Loughlin, chairperson of the ACMA in a said statement: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.
“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”
The regulator has committed to a monitoring period of twelve months from the inception of the ban, after which it conduct a further review if necessary.