Australian Football League in project to improve player-fan engagement
News on 5 Jun 2018
News on 5 Jun 2018
Australia’s largest telecommunications company Telstra and the Australian Football League are working with the AFL Players Association to encourage stronger player-fan engagement.
The project is an extension to an existing digital rights agreement between the organisations that runs through 2022 and will see Telstra working to generate digital content from players to build fan interest and engagement. The goal is to generate and publish digital content to share with fans of the game, augmenting the AFL Live Official app and the Telstra Media AFL Digital Network which are already in place.
The project includes the use of fifty carefully selected players from top AFL clubs as ambassadors, appearing at Telstra shop launches and community events, clinics and contact opportunities.
Telstra has been working with the AFL since 2002, and group chief marketing officer Joe Pollard commented:
“We already play a big role in bringing Australians closer to the game through the AFL Live official app. This new agreement takes our involvement and commitment to the AFL to a new level.”
“We want to open a new door to give our customers the chance to get to know the personalities involved in our great game so they can build deeper connections with their favourite players, and understand and experience the hard work, dedication and fun these incredible athletes have in their lives on and off the field.”
AFL CEO, Gillon McLachlan, said the partnership was a way of innovating around the game. “Footy fans want to connect with the game, their clubs and most importantly, with the players,” he said.
AFL Players Association CEO, Paul Marsh, said: “Over the next five years, AFL players aim to enhance the fan experience by creating new, interesting and engaging content for everyone to enjoy.”
