AXL expands affiliate assets with acquisition

Malta-based AXL Affiliates has announced the acquisition of Mvideoslots and all related assets for a six-figure amount.

AXL has plans to integrate these under the growing AXL Affiliates brand, and in confident that by the end of 2018 Mvideoslots will represent an important part of the consolidated turnover of AXL Affiliates.

Mvideoslots is a casino affiliate company that contributes to the online gambling operators success and in time has gained trust by offering useful information to casino and online slots players.

AXL delivers more than 6000 new customers on a monthly basis from its network of over 2000 sports and gaming specialised websites.

The MVideoslots acquisition is the latest in similar moves by AXL which have seen it buy Astute Media and twelve subsidiaries for GBP 22 million late last year (see previous reports). These have enabled AXL to boost player referrals to operators by an order of magnitude. Earlier the company acquired TipsBetting Media and Oddstake.com.

AXL chief executive Alex Munteanu said in a company statement over the weekend:

“The acquisition of Mvideoslots is fully in line with AXL’s ambition to succeed in the online gambling affiliate business. Mvideoslots is a recognised iGaming jewel and will enable AXL to integrate an online casino affiliate program into our portfolio of activities. This transaction will also enable AXL, its managers and its employees to benefit from Mvideoslots’s experience in the online casino affiliate business. Finally, it will give AXL the necessary means to successfully accelerate its development.

“We take pride in building iGaming affiliate brands that people appreciate. We have always given the best of ourselves and still stand behind that desire.”

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