Online and land gambling content provider Takara Gaming Group has announced a deal with the Serbian-based operator Balkan Bet.
Under the agreement, TGG will further aggregate its land-based and internet gaming products together with a variety of games, supplying a package to Balkan Bet, a major bookmaker with more than 115 betting shops throughout Serbia and a strong online gambling presence across Eastern Europe, including Bulgaria where 75 percent of its player base is located.
Raymond Chan, CEO and co-founder of TGG, said: “Such a strategic partnership allows TGG to bring in bold ideas to take the gaming excitement to the next level in Serbia, and opening up the Eastern European market for TGG in the future.”