Bally e-gambling platform to integrate geolocation system
News on 26 Mar 2013
News on 26 Mar 2013
The US land and online gambling content group Bally Technologies has inked a deal with geolocation firm GeoComply that will enable it to include geolocation capability in its e-gaming platform.
“By entering into this partnership with GeoComply, we will be one of the first licensed suppliers to offer casino operators a fully integrated geolocation solution for their players,” said Bally Technologies’ vice president of business development John Connelly Tuesday.
“This, combined with our ability to easily distribute content to an array of handheld devices, will enable operators to access the majority of their players in real time and address any regulatory concerns.”
GeoComply CEO Anna Sainsbury sees the agreement with Bally Technologies as a strategic commercial partnership with long-term opportunities.
“Working with Bally Technologies provides us a great platform for our technologies, as well as decades of player and product experience to tap into through the development process,” Sainsbury said. “Using our solutions to ensure that the player is on the right side of the state or provincial line or sovereign nation is only part of the challenge. We also need to do so in a way that does not interfere with the customer experience.
“With Bally, we can work in a customer-centric way, leveraging their knowledge and 81 years of experience as a technology provider to casinos to deploy our technology without risking losing legitimate players.”
Bally Technologies’ e-gaming platform features an open architecture that enables casinos to deliver play-for-free and wager-based poker, table games, video slots, bingo, and sports betting, as well as other quality content.
