Bally launches free-play online gambling for land casino
News on 27 Jun 2012
News on 27 Jun 2012
US land casino games provider Bally Technologies, Inc., which recently achieved supplier licensing from the Nevada regulator, has launched what it claims is the first iGaming platform from a licensed supplier in the United States.
The free-play platform is now live at Golden Nugget casinos in Las Vegas and Atlantic City, N.J.
The Fertitta family through various wholly-owned affiliates, operates three Golden Nugget Hotels and Casinos which are located in Las Vegas and Laughlin, Nevada and Atlantic City, New Jersey. Fertitta Interactive also owns an online poker software development subsidiary – Cyberarts.
The new Bally-powered website can be accessed by visiting Golden Nugget Poker.com.
“This is a monumental time for the Golden Nugget as we launch a play-for-free site and introduce our loyal patrons to a new way to enjoy gaming entertainment when they can’t be on property,” said Golden Nugget chairman and owner Tilman J. Fertitta.
“We believe that online gaming is inevitable in the United States, and that our free-play site will enable the Golden Nugget to be well positioned to compete when U.S. laws allow for online gaming.”
Richard Haddrill, Bally Technologies’ Chief Executive Officer.said: “This partnership will demonstrate the advantages of having an open iGaming platform, which allows for best-in-class content.”
The progression of Bally’s iGaming platform in the coming months will enable the Golden Nugget to have an integrated solution within their Bally mobile, online, and traditional system offerings. A “single view of the player” will be realised as Golden Nugget patrons utilise various gaming devices across multiple distribution channels.
Bally Technologies’ iGaming platform is open, which enables operators to choose content from a multitude of providers. The platform is also designed for mobile integration and is ready to accommodate online wagering beyond poker, such as casino table games, video slots, and sports betting.
