Bally and Openbet in online gaming content deal

The primarily land casino machine, management technology and games supplier Bally Technologies has signed a partnership with UK-based OpenBet through which it will supply gaming content to the online gambling industry.

Using OpenBet’s casino and centralised account, Bally hopes to extend the reach of its land-based content to the growing online audience in a deal that will see OpenBet Casino offering existing customers the ability to select and integrate online casino content.

OpenBet’s device-agnostic platform will allow Bally’s content to be available through operators on PCs, tablets, and mobile devices.

The first games will be available this (February) month and will include titles such as VegasHits, Tiger Treasures, Cupid and Psyche, and Mayan Treasures.

“Our vision has always been to create a platform that is truly open and gives content providers a mechanism to make their products available to a wide range of the world’s largest online operators,” said OpenBet chief executive David Loveday this week.

“The fact that content that has historically been land-based is now being made available online highlights the flexibility and opportunity of our offering.”

Bally Technologies’ vice president of business development John Connelly said: ‘We have been very successful at creating exciting and compelling products for our land-based customers, and many of them would like to replicate their land-based offerings in the online environment.”

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