Bally Tech signs up William Hill plc

Hot on the heels of a similar deal with Mecca Bingo earlier this week the US online and land games supplier Bally Technologies has announced an online slots content deal with major UK gambling group William Hill plc.

Under the terms of the agreement, Bally’s games will be available for players on William Hill.com.

“We are happy to partner with Bally to offer its games to William Hill customers online,” said James Curwen, head of gaming operations for William Hill. “Bally’s innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them.”

Bally Technologies’ Interactive senior director of sales Tony Plaskow said, “We look forward to working closely with one of Europe’s leading interactive gaming brands.”

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