Bede Gaming adds sportsbook to platform

Bede Gaming has added a SBTech sportsbook to its platform, with the Rocket X brand Bet UK the first to complete integration.

The integration will enable Bede Gaming’s partner operators to access end-to-end sportsbook services, further strengthening Bede’s comprehensive digital platform proposition.

SBTech becomes Bede’s second major sportsbook integration following the successful launch of Kambi’s sportsbook last year, as the supplier expands its offering to keep up with increasing demand for optionality from operators.

Andrew Cochrane, CCO, SBTech said: “Growing our global reach through targeted integrations is central to our growth strategy and we are delighted to have taken our sportsbook live on the Bede platform.

“We have every confidence in this partnership and expect our sportsbook technology to drive both customer enjoyment and an enhanced bottom line for Bet UK in the first instance and for more Bede customers in the future.”

Ross Haselhurst, commercial director, Bede Gaming, said: “We are committed to providing a compelling product mix to our operators, and sports is no exception. Our ethos is to be supplier agnostic and able to offer unlimited optionality is at the heart of what we do. As Bede continues to grow and support some of the biggest and best in our industry, it is important that we are able to meet the exacting demands of our operators.”

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