Bede Gaming to expand virtual sports offering with Kiron deal

Online gambling software provider Bede Gaming is further expanding its content offering via an agreement with virtual sports provider Kiron Interactive.

The deal will see Kiron’s full suite of 20 virtual sports and numbers games integrated into Bede’s content aggregator platform, PLAY.

Kiron’s virtuals portfolio includes football, horse racing, greyhound racing and motor racing titles. The games will be available to all of Bede’s partners, including Tier 1 operator The Rank Group.

Michael Brady, CEO of Bede Gaming, said: “Virtual sports have become an increasingly important gaming vertical in recent years and sit well between casino and sports betting.

“We’re always looking to build on our products with high end games, so it was important to extend Bede PLAY’s virtuals offering, and with Kiron’s portfolio among the strongest of its type in the industry, adding Kiron made sense.

“Our operator partners will have access to virtual sports games, which will significantly improve retention, cross-sell and engagement.”