Bede Gaming expands to South African market

Digital platform provider Bede Gaming has entered the South African market following an exclusive licensing deal with Sun International as the entertainment firms’ preferred online sports betting partner.

Sun International will leverage the Bede platform to support its digital growth ambitions in the market, including its prominent Sunbet brand.

Anthony Leeming, chief executive of Sun International, said:  “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.

“For this reason, it was an easy decision to partner with Bede Gaming, which has enjoyed significant success in other markets.

“The team has been a pleasure to work with and we are excited to continue working in partnership.”

Michael Brady, chief executive officer of Bede Gaming, added: “To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.”

Related and similar