Belgian basketball team gets online gambling sponsorship

Top Belgian basketball team BC Oostende has signed a three year sponsorship deal with online gambling group Bwin.Party Digital Entertainment which includes extending the team’s branding into games and apps in addition to the usual elements in such agreements such as in-stadium advertising and promotional and publicity opportunities through the club’s social media and website publications.

Bwin’s manager for Belgian operations, Marlon Van Der Goes said Thursday that the agreement helped reinforce Bwin’s group brand in the region, and benefits Oostende fans by making available to them generous Bwin betting offers.

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