Bet-at.eu launched

A newly launched online casino, Bet-at.eu owned by NRR Entertainment Limited, should have every chance of success with significant funding and a widely experienced management team.

The management roster includes former Betfair manager Igor Samardziki serving as head of casino operations; Expekt veteran Johann Galea as head of fraud and payments; Katerina Younes, formerly of Betsson, as head of customer services; and former InterPartners affiliate manager Thomas Rhys-Jones as acquisitions manager.

The Chartwell Tech-powered and Malta-licensed operation has almost 200 no-download games and a facility that permits players to customise their own bonus conditions, which is a novel selling point.

Another service long desired by players is the presentation of Return to Player stats for each game, along with software that enables players to track their bonuses and promotions in real-time so they know exactly where they stand at any point.

“Everyone involved with this new brand has years of online casino experience,” said Rhys-Jones this week. “The concept for this brand is based on what we’ve seen work and what we know serious players want and respond to best.”

The site will be adding further games, reportedly from Microgaming, at some future point.

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