A Bet A sings portable E.P.O.S. deal with Betway

Specialist electronic point of sale (EPOS) supplier A Bet A Technology has penned a deal allowing online bookmaker Betway to activate its sponsorship of the Premier League Darts with betting facilities at each venue.

A Bet A, which services operators in the UK and Ireland as well as 22 global territories, has provided the bookmaker with a portable EPOS system that captures both on and off-site wagers.

The technology, delivered via a betting shop or hand-held devices, debuted at the Birmingham and Newcastle legs of the PDC series earlier this month.

A Bet A operations manager Jason Hardman said: “Our EPOS system has proved to be both a flexible and robust performer at live events. It delivers a better user experience to punters who can now enjoy multiple markets on numerous events without leaving their seat.

“The portable EPOS system gives operators a top class betting service which, in the case of an online company, allows them to engage directly with customers on site as part of their sponsorship.”

The A Bet A system uses Bluetooth or WiFi access, combines fixed EPOS terminals with tablet devices connected to printers, allowing cashiers to hand out betting slips on the move.

It also provides operators with the opportunity to offer customers bets on any event logged in to the EPOS system back at headquarters and delivers returns information on their slips.

Cashiers can process bets taken elsewhere on the system during busy times to speed up turnover, while management have remote access to field books and betting reports in order to assess activity.

A Bet A operates a version of the system for Coral at its VIP events, including the Cheltenham Festival.